Volkswagen ITPO (Information Technology, Processes and Organization) Department
The IT department of the Volkswagen Group of America has been viewed internally as a "help desk" department, not a visionary. They wanted to create an identity that showed the business that they provide much "more than" just help desk support, while staying true to the company's identity standards. The result? A new logo that clearly states that they provide stability, security and scalability as well as a comprehensive brand usage guideline.
Ulu Marketing is currently working on developing the Service Offering Portfolio to organize all services that they offer and will launch internal campaigns and programs to highlight key services they offer to the business.
Caraco Pharmaceuticals
In preparation for an upcoming pharmaceutical conference, Caraco wanted to refresh their exhibit. They wanted to showcase some of their leading products in a fresh, new way and to emphasize their relationship with parent company, Sun Pharmaceuticals.
T-Systems North America, Inc.
The 2009 corporate brochure highlights their core product strategy in a large fold-out section.
T-Systems North America, Inc.
T-Systems attended the 2009 SAPPHIRE Trade Show, one of the largest IT trade shows in North America, in May. Their focus in attending was to spread their message about Dynamic Services - cloud computing for business. Together, we created the theme, "IT on Tap" to represent the on-demand IT services and getting what you need, when you need it. The campaign that surrounded the trade show included a 16' x 16' banner outside their booth, multiple e-mails and promotional hand-outs.
CGS Advisors
As a start-up, you need a strong visual brand to stand out against established competitors. For CGS Advisors, a business advisory partner, it was simple - stand out from the rest, not as just a consultant, but as a true advisor to your company - someone that cares about the success, not just a paycheck.